Email Marketing project Associated with digital marketer at Udacity

Create an Email Campaign

 Now that you’ve collected your leads, we will need your help to guide those leads down the customer buying journey. We will do 

this by planning and executing a three touch email campaign.

 -Marketing objective :

5000 person join to Udacity Digital Marketing Nanodegree program within one month.

 -KPI :

Number of persons join to Udacity Digital Marketing Nanodegree program within one month.

 -Target persona for your campaign :

-Email Campaign:

-Campaign Calendar Schedule: 

Determine which content piece you should send, how frequently and at what date and time you would like to send it.

-Measure results  & Analytics :

Unsubscribe rate should be kept at a minimum <1%

-To comply with the CAN -law, you need to:

1-Allow customers to unsubscribe from emails

2-You must include an “opt-out” link in every marketing email

3-If customers decide to “opt-out,” you must remove them from your email list within 10 days.

4-Customers also need to “opt-in” to emails from you.

-Refrain from including misleading content in your emails

1-Identify all marketing emails as ads

2-Don’t use misleading “from” or “reply-to” information.

3-Use a subject line that reflects the copy of your email

4-Ensure that your email copy contains at least one sentence.

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A/B TESTING IN EMAIL BEST PRACTICES

o Limit your A/B Test to isolate only one variable to test at a time.

o Choose a success metric based on your campaign objectives.

o Use a large sample size to conduct your A/B test.

All this metrics help you to achieve your mail  target and match with your buyers persona  and the comparisons leads you to know what content will impact your audience to  take an action that your campaign  demands